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The Independent are reporting that Google has fired off a series of legal letters to media organisations, warning them against using its name as a verb, presumably to avoid dilution of the brand term over time.

“Googling” has been a common phrase used for years now and has featured in many popular culture media, ranging from films to books - it may be too late for Google to start to clamping down on the use of their brand term.

It’s not uncommon for brand terms to become synonymous with their products or services.  Frequently, people “hoover” their carpet, write with a “biro”, use a “yo-yo” or “xerox” some copies.

At the end of the day - it is a signal of being market leader and if that’s the worst thing to happen to your company then I think you’re doing not too badly!

Matt Cutts (a senior Google engineer who has regularly posted on SEO forums over the past few years) has launched a series of videos on his blog, detailing some aspects of search engine optimisation.  In a few cases he’s helped dispell a few SEO myths, but each video is useful to clarify different aspects of SEO.

This video looks at Google’s newest webmaster centre - a re-branded Google sitemaps offering some additional services for webmasters, ranging from more efficient spam reporting to giving webmasters the ability to choose which domain they have indexed: www version or the non www version.

Worth a watch.

MG