Google

Google Grants - free AdWords for non profits

Something worth checking out if you are carrying out online marketing for non profits - Google Grants.  Basically the scheme offers non profit organisations free AdWords listings for non profit organisations.

Read the FAQ and programme details for more information regarding criteria to apply.

MG

Google Toolbar Updated

Some new features added to Google toolbar during this update.  Some screenshots here:

Google Toolbar

I tried signing into the Google Bookmarks features and received this nice message…

Error!

One major update is that it now uses Google Suggest to provide alternative search terms when you type into your Google search box:

Google Toolbar Suggest

Nothing really all that interesting otherwise (send page to blogger / email / mobile - mobile only supports US carriers just now).

The Google Toolbar page seems to be updated as well.

MG

To google or not to google?

The Independent are reporting that Google has fired off a series of legal letters to media organisations, warning them against using its name as a verb, presumably to avoid dilution of the brand term over time.

Googling” has been a common phrase used for years now and has featured in many popular culture media, ranging from films to books - it may be too late for Google to start to clamping down on the use of their brand term.

It’s not uncommon for brand terms to become synonymous with their products or services.  Frequently, people “hoover” their carpet, write with a “biro”, use a “yo-yo” or “xerox” some copies.

At the end of the day - it is a signal of being market leader and if that’s the worst thing to happen to your company then I think you’re doing not too badly!

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