Why SEO?
Search Engine Optimisation (SEO) can be an expensive undertaking, so why bother with all the trouble? Simply put - even if your website is receiving good traffic and making good money, a simple SEO campaign help increase that success.
Why SEO?
SEO isn’t a magic wand that can be waved to suddenly pick you up some more visitors - it doesn’t happen overnight. Nor is it a quantifiable campaign that can be ascribed ROI value like a pay per click (PPC) can. However, it is a solid investment for your online presence.
Good SEO will help you to:
- increase your online presence
- increase the traffic to your site
- explore potentially untapped markets
- increase your profitability
- solidify existing search engine rankings
But the difference between SEO and any other form of marketing is that your SEO consultant / SEO agency can’t simply switch it off. Search engine optimisation, when implemented properly, should last for years. That’s why it’s a good investment.
>>> Read more about eFlaunt’s SEO services
Link building
SEO isn’t the end of the story though - a solid online marketing campaign requires a period, if not continued link building. Search engines look at links (to your site) in different ways:
- how old is the link?
- what text does it use?
- what other links point to the site?
- how often does this site acquire new links?
- do I trust the site that’s linking to you?
These factors (and more like them) are part of a larger algorithm (a program that analyses data) which is use to rank web pages. Each search has its own unique algorithm and such the long term success of your SEO campaign is affected by this process.
Although “SEO work” can’t be turned off entirely, it can lose effectiveness over time (as competing sites build more links than you and are “scored” higher). It is for this reason, it’s highly recommended that an ongoing link building campaign is implemented.
Regular ethical* link building will:
- help search engines find new sites / pages
- encourage search engines to index larger sites more deeply
- help improve search engine rankings in general
- help drive click through traffic to your site
- help increase your online brand presence
>>> Read more about eFlaunt’s ethical link building service
*ethical link building refers to “best practice” link building